The approach to our customers can no longer be carried out globally. The data that we have available from our business allows us to better understand the behavior patterns of our clients, and therefore allows us to define segmentation strategies so that the message and the proposal that reaches our users are personalized.
In Big Thing Analytics we define and implement customer segmentation strategies using clustering models that allow us to create groups of customers with similar affinities, either behavioral (groups of clients that behave similarly when they visit our website) or transactional (groups of customers who buy similarly). This analysis helps to offer them the right prduct at the right time in the right format; this substantially increases the number of products sold, but also the value and margin of sales and customer loyalty to our brand.