Understanding what our customers think of our products and services and their perception of our brand is key. Thanks to social networks and digital media we can continuously interact with our customers, with thousands of channels where our customers can give their opinion about our brand / product / services.
In Big Thing Analytics, we use NLP (Natural Language Processing) tools to analyze customers sentiment in social networks. Through these tools, we can automatically evaluate and understand what is the perception of our products, our brand or our actions, facilitating both promotion actions and mitigation of incidents. In addition, in Big Thing Analytics we are experts in the implementation and study of the NPS (Net Promoter Score). This indicator helps us to evaluate the perception of the clients of our brand / product. In addition to the calculation of the indicator, in Big Thing Analytics we have specialized in evaluating the factors that determine the rise or decrease so we can define actions to increase the NPS.