One of the most important factors to take into account for improving the profitability of a business with online presence is the improvement of the conversion ratio of users. In the case of an ecommerce, the objective is to analyze the ratio of users who, in addition to visiting the site, make a purchase.
The analysis of the drivers that help a better conversion will allow carrying out the necessary actions to leverage these drivers and increase the conversion ratio.
In Big Thing Analytics we use A/B testing tools to analyze and measure the impact of different actions on the conversion ratio. We also conduct usability studies to detect what elements of the purchasing process work well and what have more room for improvement.